Journal
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· How to structure a sales deck that works after the meeting ends
Most sales decks are built for the meeting. The decision happens afterward, so structure the deck for the person who reads it without you.
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· Why your team keeps rebuilding the same deck, and how to stop
Teams rebuild the same deck because nothing says what can change and what cannot. Eight signs of drift, each with its cause and its fix.
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· What is a presentation system? Why templates alone fall short
A template fixes the look of a few slides. A system carries the reasoning behind them, so the fortieth deck looks like the first.
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· The medium is the message
Most decks and presentations are still designed for conference rooms. That’s not where they live anymore. The room a deck is built for and the room it’s actually read in are rarely the same.
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· First impressions are a final judgment
Your presentation gets judged before anyone reads a word of it.
Most teams spend all their effort on the words. Not the story, not the flow, not the things that give the words meaning.
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· This is what presentation design is for
Last month a client told me they were excited to start pitching.
Halfway through the engagement and they were already looking forward to getting our work in front of people.