Journal

Most decks and presentations are still designed for conference rooms. That’s not where they live anymore. The room a deck is built for and the room it’s actually read in are rarely the same.

Your presentation gets judged before anyone reads a word of it.

Most teams spend all their effort on the words. Not the story, not the flow, not the things that give the words meaning.

Last month a client told me they were excited to start pitching.

Halfway through the engagement and they were already looking forward to getting our work in front of people.